Fashion Marketing

The course will prepares students be able to create and manage marketing strategies in the field of fashion, As they will learn The retail science, Advertising and the social media, Fashion Business creation, Management & more.

Course Content

Fashion Industry overview
Fashion industry development in Egypt
Market Research & overview
Developing a brand
Marketing Strategy
Brand Overview
SWOT analysis
Forecasted Sales & Analysis
Competitive review & continuous market overview Consumer Analysis
Finalize detailed Marketing Strategy
Marketing Objectives & Marketing Theme
Integrated Marketing Communications Plan
Marketing Calendar & seasonality
Marketing review and assessment

Course Duration

24 Hours