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Fashion Marketing

The course will prepares students be able to create and manage marketing strategies in the field of fashion, As they will learn The retail science, Advertising and the social media, Fashion Business creation, Management & more.

Course Content

  • Fashion Industry overview

  • Fashion industry development in Egypt

  • Market Research & overview

  • Developing a brand

  • Marketing Strategy

  • Brand Overview

  • SWOT analysis

  • Forecasted Sales & Analysis

  • Competitive review & continuous market overview Consumer Analysis

  • Finalize detailed Marketing Strategy

  • Marketing Objectives & Marketing Theme

  • Integrated Marketing Communications Plan

  • Marketing Calendar & seasonality

  • Marketing review and assessment 

Course Duration

  • 24 Hours